Mobile marketing can be simply defined as marketing using a mobile device. For example, using a cell phone to do SMS marketing can be defined as one of the categories of this marketing. In order to understand it properly, one will need to have an example of mobile marketing and its characteristics. A good example of mobile marketing which can be understood easily is SMS marketing.
Ever since the start of SMS, marketing via the phone has increasingly become popular. Such messages are read within four minuets on average which makes them highly convertible. Typically, an SMS marketing service will use a short code, but sending SMS to various email addresses is another methodology. A short code is a 6 or 5 digit number that has been set aside for a brand campaign and assigned by all mobile based operators of in a particular country. Since the cost of short codes is high, $500 ? $1000 a month, most small businesses prefer to use a short code together with the intent of reducing their monthly expenditure on the same. Mobile operators keep on verifying any short code based application before providing it and it is monitored to ensure the code will not diverge from its registered service description.
One major requirement for provisioning is that the (consumer) end user opts in. Once they opt in, the mobile operator will request a double opt from the consumer. There will also be a possibility for the end user to opt out of the service any time they wish to discontinue. This is done by sending ?STOP? to the operator via SMS. In the United States, these guidelines have to be followed by all mobile operators and established in the MMA Consumer Best Practices Guidelines. In other countries, opt in will vary according to the set of regulations and guidelines that have been implemented by the necessary governing body / organization.
With mobile phones and tablet-devices rising ahead in the race of personal-computing, mobile marketing supports a great deal of promise for businesses. For those who?re yet to make a move, here are the few reasons why you should think about including mobile marketing in your marketing campaign.
Easy to Use: It is really easy to advertise with either SMS or MMS. You just need to create a message and send it to the targeted clients.
Immediate: Prospective customers, who carry mobile phones with them 24/7, receive the message instantly.
Broad Reach: Anywhere, anytime communication that is immediate and fast (unlike email, tv and radio)
Easy Tracking: Delivery of messages and the elicited reply can be tracked instantly with active systems.
Cost-Effective: When compared to other media, Return on Investment (ROI) is consistently better.
Personal: The mobile-marketing campaign can be customized and aimed at a specific audience group depending on age, occupation, gender, location, and so on.
Cross Medium Type of Marketing: Can be simply incorporated in conventional advertising media such as print, Radio and TV.
Viral Communication: High possibility of viral marketing with integrated tools allowing the targeted-audience to forward their messages.
Scalable and Efficient: Just one message is created which is then delivered to a large targeted client list.
Customer satisfaction: Mobile marketing allows you to service your clients better. The reason being it?s much easier to communicate with them. They?ll quickly send their problems using their mobile phones enabling you to alter the product to fit their needs.
Wide Range of Use: Mobile marketing works extremely well for a huge array of purposes from launching a brand new product, announcing a new service, one-day sales and opening events ? just to mention a few.
As an incredibly interactive and focused medium, mobile marketing features unlimited scope for improvisation and creativity which is a very good news for digital online marketers. With assured results, you can include mobile marketing as an ally in your marketing campaign today.
Source: http://www.business2community.com/mobile-apps/understanding-mobile-marketing-0261596
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